About the project

The exhibition presents the outcome of an educational project that focused on the design process and tools employed by students of a Typography course in the rapidly evolving landscape of strong, generative AI.

The aim was not so much to pit human skill and imagination against the current possibilities of artificial intelligence in a quest for a “winning” author, but rather to showcase the broad spectrum within which today’s graphic designer can operate—ranging from minimal reliance on digital tools to the maximum assistance now provided by so-called strong artificial intelligence. At every stage of this “mechanization,” however, there remains a need for human creative input. This exhibition attempts to illustrate these moments through sample assignments typical of the field of typography. We deliberately chose assignments that incorporate dimensions deemed symptomatic of human creativity: visual wordplay, metaphors, the use of optical illusions, and the pursuit of self-expression.

An emphasis on the procedural aspect of the discussion surrounding the work of a graphic designer and AI is underscored by interactive elements of the exhibition, as well as planned workshops on calligraphy and AI tools as part of the accompanying program.

Text by Mgr. Helena Maňasová Hradská, Ph.D.

Find out more about the poster creation process using traditional techniques in the Neserify section. The mAI type section introduces new possibilities of type design with the help of artificial intelligence.